Understanding who your customer is, how they think, and what they need will help your organization sell more products and services.
Sales organizations, call centers, law firms, government agencies, universities, hospitals, and hotels all have different needs and wants. If an organization can understand what these needs and wants are then they can create marketing materials that will highlight those things that are most important to their customers.
Below are a few questions you can ask to help better understand your customer:
• Who are your customers? Can you segment them?
• What products do your customers buy?
• Why do your customers buy what they buy?
• What are the product benefits that make them want to buy your product?
• When do your customers buy? Are they ready when you’re ready?
• How do your customers buy?
• Can you make the purchasing process easier?
• Where do your customers buy your products?
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